marketing-case-buckfast-in-china-trade-xl-limited-westland-supply-chain-management-co-ltd-01

Chinese Market

Marketing Case – Buckfast in China
September 22, 2020

A great brand may be price sensitive but its success is wholly dependent on how it resonates with the consumer – where the heart, mind and desire go, so the wallet follows. This is particularly true of the Zen Generation [...]

presentational-event-by-trade-xl-limited-and-harrods-westland-supply-chain-management-co-ltd-07

Chinese Market

Presentational Event By Trade XL Limited and Harrods
August 31, 2020

It is without doubt a fact that for any brand to be successful in China it must have a high profile social media presence. However, this doesn’t mean that offline marketing and promotion should be overlooked as it is a [...]

Go-Ahead-Promotion-on-Air-Trade-XL-Limited-International-Businesses-Builder-Westland-Supply-Chain-Management-01

Chinese Market

Chinese TV Promotion Program
July 16, 2018

Brand awareness building is a prerequisite for achieving market penetration and is applicable to all types of products. This applies to all countries and China is no exception. The skill in marketing is directly proportional to success. We have a [...]

Consulate-Jin-Xus-speech-to-Conference-West-Land-Supply-Chain-Management

Chinese Market

Trade XL Limited At 11th Henan International Investment Conference
April 9, 2017

This commenced on 29th March 2017 in Zhengzhou at the International Convention and Exhibition Center. It was attended by visitors from 89 countries and regions comprising 7300 overseas businessmen, 66 executives representing Fortune 500 companies, Department of State diplomatic officers [...]