A great brand may be price sensitive but its success is wholly dependent on how it resonates with the consumer – where the heart, mind and desire go, so the wallet follows. This is particularly true of the Zen Generation in China whose recent ancestors were raised in times of hardship and the phrase “disposable […]
Category Archives: Chinese Market
31
Aug
Aug
It is without doubt a fact that for any brand to be successful in China it must have a high profile social media presence. However, this doesn’t mean that offline marketing and promotion should be overlooked as it is a very important component of any strategy and used in tandem with other routes to market […]
16
Jul
Jul
Brand awareness building is a prerequisite for achieving market penetration and is applicable to all types of products. This applies to all countries and China is no exception. The skill in marketing is directly proportional to success. We have a comprehensive network of marketing channels and have the skill to choose and optimize future advertising […]
09
Apr
Apr
This commenced on 29th March 2017 in Zhengzhou at the International Convention and Exhibition Center. It was attended by visitors from 89 countries and regions comprising 7300 overseas businessmen, 66 executives representing Fortune 500 companies, Department of State diplomatic officers and various agencies. British guests numbered over 200 and included the Ministry for International Trade, […]